Building the Brand Strategy for Otrio
People buy products to fulfill a purpose. People buy brands to experience something better. Knowing what “better” means requires knowing your audience, especially as their numbers grow. For Marbles toys and games, better started as hyper-focused brain building and geeky quirkiness, then grew to include whimsical, high-end finishes and classic gameplay with a twist.
The Challenge:
Develop a bullseye product to attract the attention of national retailers
The Outcome:
Otrio, a high-quality game people can still afford
The Impact:
Introduced the Marbles brand into more than 1,800 stores nationwide
My Process:
Devising a strategy.
Planning each stage of development, considering how tasks relate to one another as well as the holiday schedule: R&D, Graphic Design, Copywriting, coordination with Operations, Management review, and Production
Defining what mass-market products need.
Creating a "big grand vision" board to give the concept a story for Management and Marketing to build around, especially when it comes to things like design style, packaging, and MSRP goals
Forging ahead.
Technical drawings, 3D files, die lines, pack-out guides - everything the Production Team needs in order to successfully manufacture, ship, and sell the product to local (and international!) distributors
