Auditing the Competitive Landscape
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
― Sun Tzu, The Art of War
The Challenge:
Learn what the top industry players are doing to capitalize on good strategies, to avoid bad ones, and to anticipate future steps
The Outcome:
A series of reports highlighting competitor strengths and weaknesses, values, and go-to-business approaches
The Impact:
Used locally and internationally for improved sales training, the first North American wargaming, and company-wide milestone setting